Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity | 
| Author: Garrett B. Gunderson
Publisher: Greenleaf Book Group LLC
Category: Book
List Price: $21.95
Buy New: $9.00
You Save: $12.95 (59%)
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Rating:  41 reviews
Sales Rank: 22540
Media: Hardcover
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6.1 x 1.2
ISBN: 1929774516
Dewey Decimal Number: 332.024
EAN: 9781929774517
ASIN: 1929774516
Publication Date: July 1, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Our culture is riddled with destructive myths about money and prosperity that are severely limiting the power, creativity, and financial potential of individuals. In Killing Sacred Cows, Garrett B. Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of personal finance. He presents a revolutionary perspective that can create unprecedented opportunity and wealth for thoughtful, mission-driven individuals. Our financial lives are intimately connected to our societal contributions, and we must be financially free in order to achieve our fullest potential. Sadly, however, most people are held captive in their financial lives by misinformation, propaganda, and limited knowledge. Through well-reasoned arguments, unflinching logic, and revelatory insight, Gunderson defeats common cliches and faulty retirement planning advice to plainly demonstrate the following and much more: - 401(k)s and the stock market are the most risky investments for most people and the gambling mindset they induce creates disastrous consequences.
- Conventional retirement planning advice, products, strategies, and techniques expose you to significant danger of being unable to retire, or of running out of money prematurely if you do.
- Building net worth is a recipe for creating a life of fear and poverty and how to escape that common trap.
- Debt may not be what you think it is and why that matters to your prosperity.
- 'High risk equals high returns' is destructive dogma and how reducing risk can increase your returns.
Killing Sacred Cows is a must-read for brave individuals willing to question common assumptions and teachings, overcome the herd mentality, break through financial myths, and live a purposeful, passionate, and prosperous life.
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| Customer Reviews: Read 36 more reviews...
 Killing Sacred Cows July 10, 2008
23 out of 29 found this review helpful
As a long time CFP (Certified Financial Planner) I was shocked & disbelieving with the sort of information that Garrett Gunderson lays out so well in his book, "Killing Sacred Cows". When you have spent over twenty years in the financial services world and a different or supposedly better approach to financial planning comes out I was and most advisor's are naturally very skeptical. The claims of the approach that Garrett advocates just seemed to me to be "too good to be true".
After a great deal of rigorous research I have had to acknowledge that what Garrett says is actually very solid.
The most upsetting thing for me as a CFP was the realization that so many of my clients have been misled by me using the standard financial planning approaches that most all of my fellow professionals also use or misuse.
Garrett Gunderson has put this bigger picture (holistic) economics based approach into such a well written and totally solid book that is easy to read and more importantly it is easy for normal people to begin to see beyond the standard financial planning BS that is being taught to everyone.
You can not help but be a much more wise and aware steward of your precious life resources (money, time, attention, energy...etc) by picking up a copy of Garrett's excellent book "Killing Sacred Cows" as soon as you can.
With this book I "Unlearned" 36 years of false financial programming July 15, 2008
19 out of 26 found this review helpful
I was raised in an upper middle class, entrepreneurial household. Financial and business topics were a regular dinner table topic. I went to a Top 20 business school. I ran a 250 person company. I started 3 successful companies. I was a pretty financially savvy guy.
So I thought.
What I learned in Killing Sacred Cows, and my subsequent research to confirm what I learned, "unlearned" 36 years of false financial programming. And my financial results since I read the book have been incredible. And I am living a happier, richer, and more financially prosperous life as a result of what I learned in Killing Sacred Cows.
Killing Sacred Cows has been just as important to my Financial Awakening as Rich Dad, Poor Dad was. It's that good.
A Valuable Twist on Traditional Financial Thinking August 15, 2008
19 out of 24 found this review helpful
I used to work in financial services; I left because I didn't believe in the concepts we were trained to share with others. Investing all of your extra cash in high risk/potentially high return instruments in response to your concern about possible future lack, often robs people of the best possible present moment. I don't believe that we can afford to live without planning for tomorrow, but heavily mortgaging your present for a possible better future may not be the best move either.
The author shares with the reader a different way of looking at day to day finances, retirement planning, and general investing. His approach allows for investing without that quake of fear in your stomach every time you open the financial section of your newspaper.
This book fills an important gap in the financial planning/get rich sooner than later book section you'll find in all the bookstores. It presents an open-hearted, sensible, fearless approach to money and its long term accumulation that will strike a lot of people as the right way to go.
Mr Gunderson's success is a testament to the methods he shares here. This book is highly recommended.
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