Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity | 
| Author: Garrett B. Gunderson
Publisher: Greenleaf Book Group LLC
Category: Book
List Price: $21.95
Buy New: $9.00
You Save: $12.95 (59%)
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Rating:  41 reviews
Sales Rank: 22540
Media: Hardcover
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6.1 x 1.2
ISBN: 1929774516
Dewey Decimal Number: 332.024
EAN: 9781929774517
ASIN: 1929774516
Publication Date: July 1, 2008
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Our culture is riddled with destructive myths about money and prosperity that are severely limiting the power, creativity, and financial potential of individuals. In Killing Sacred Cows, Garrett B. Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of personal finance. He presents a revolutionary perspective that can create unprecedented opportunity and wealth for thoughtful, mission-driven individuals. Our financial lives are intimately connected to our societal contributions, and we must be financially free in order to achieve our fullest potential. Sadly, however, most people are held captive in their financial lives by misinformation, propaganda, and limited knowledge. Through well-reasoned arguments, unflinching logic, and revelatory insight, Gunderson defeats common cliches and faulty retirement planning advice to plainly demonstrate the following and much more: - 401(k)s and the stock market are the most risky investments for most people and the gambling mindset they induce creates disastrous consequences.
- Conventional retirement planning advice, products, strategies, and techniques expose you to significant danger of being unable to retire, or of running out of money prematurely if you do.
- Building net worth is a recipe for creating a life of fear and poverty and how to escape that common trap.
- Debt may not be what you think it is and why that matters to your prosperity.
- 'High risk equals high returns' is destructive dogma and how reducing risk can increase your returns.
Killing Sacred Cows is a must-read for brave individuals willing to question common assumptions and teachings, overcome the herd mentality, break through financial myths, and live a purposeful, passionate, and prosperous life.
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| Customer Reviews: Read 36 more reviews...
 Taking Inspiration from an Investing Book October 9, 2008
1 out of 2 found this review helpful
In many ways I feel that this book is underserved by labeling it an investment or personal finance book. Yes, it does offer some solid and original thinking on both topics. But is even better in its wisdom about what matters in life -- i.e. finding and cultivating your Soul Purpose.
Gunderson notes, rightly, that the best investment anyone can make is in herself. Education. Health. Friends. Family. These are what really count in life's balance sheet.
I have struggled with expenses since graduating college and taking on a ton of debt. Gunderson and Killing Sacred Cows helped me realize that my education is one of the best investments I could have made, and well worth the interest payments.
If you are struggling with making ends meet and want to avoid the "cut, cut, cut" advice of most financial advisors, then pick up a copy of this book.
Killing Sacred Cows is New, Refreshing, and Counter Intuitive October 2, 2008
4 out of 5 found this review helpful
I can summarize the reasons to buy this book:
(1) Financial Institutions, the media, family, friends, and financial advisors hype myths for their own benefit and personal satisfaction.
(2) You can't recognize a myth (a Sacred Cow) when you are in it until it's too late.
(3) The book covers 9 broad-based myths with useful anecdotes, historical examples with repetition of important, useful concepts.
(4) You can destroy the Sacred Cows of financial terrorism, or be destroyed because you don't question them. You'll learn how.
Garrett Gunderson lays out precise principles in this book. He gives you the knowledge to avoid costly mistakes and the reasons why they happen over and over again throughout history. (Does Enron, WorldCom, now Lehman, AIG, Merrill, WAMU, Fannie & Freddie sound familiar?).
The hidden danger of a Sacred Cow is that you don't know it's a myth until it's too late. Like high blood pressure, you don't necessarily know you have it until you get tested.
Please read this book slowly to digest it. I suggest reading it with a high-lighter, and re-reading it at a later date. Why? Dead Cows have "ghosts" that constantly haunt us, being reinforced through toxic "sales hype" and conventional "wisdom".
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